Louis Vuitton has unveiled a new formalwear and travel wardrobe for Real Madrid, extending a partnership first announced in June 2025. The 2026–27 collection marks the second chapter of the collaboration, bringing the French house’s tailoring and signature Monogram into the club’s off-pitch uniform.

At Melbourne’s Punt Road Oval, the football club gets a new home designed around everything that happens before, during and after the game.

FC Augsburg has found its latest football shirt in an unexpected piece of local history: the loom.

The club’s new third shirt for the 2026/27 season draws from Augsburg’s long relationship with textile production, translating a chapter of the city’s industrial past into a football jersey with a distinctly woven character.

Football shirts have long existed somewhere between uniform and cultural artifact. In recent years, that space has grown considerably. Away and third kits, in particular, have become places where clubs, designers and sportswear brands can take greater liberties, introducing colours, symbols and references that would rarely find their way onto the traditional home shirt.