adidas has teamed up with atmos and its women-focused counterpart atmos pink for a fresh reinterpretation of the beloved Handball Spezial, giving the cult sneaker a distinctly denim-driven update just in time for summer. Blending retro sportswear DNA with contemporary street style cues, the new “Denim Pack” reimagines the classic silhouette through two contrasting yet equally fashion-conscious designs.

PUMA is expanding the intersection between sport, fashion, and cultural storytelling through a new collaboration with designer Salehe Bembury, unveiling a travel-focused collection created for the 11 national football teams the brand will outfit during this summer’s major international tournament.

adidas Originals is renewing its collaboration with Avavav for Spring / Summer 2026, continuing a partnership that has become known for its playful distortion of sportswear conventions. Under the creative direction of Beate Karlsson, the latest collection once again challenges the familiar codes of athletic dressing, filtering them through a more exaggerated, fashion-conscious lens that explores performance, femininity, and theatrical form.