Gentle Monster is stepping into the wearable technology space with a collaboration that could significantly shift the aesthetics of smart eyewear. Revealed during Google I/O 2026, the new intelligent eyewear project brings together Gentle Monster’s fashion-first design sensibility with the technological infrastructure of Google and Samsung, signaling a move away from the bulky, overtly technical appearance that has long defined the smart-glasses category.

Crocs is stepping far outside its comfort zone with a new collaboration alongside Andersson Bell, transforming its famously casual silhouettes through a sharply rebellious, punk-inflected lens. First introduced during the Korean brand’s Spring / Summer 2026 runway presentation, the partnership reimagines classic Crocs footwear with a distinctly fashion-forward attitude that feels far removed from the brand’s laid-back origins.

OVO and Oracle Red Bull Racing are continuing their crossover between motorsport and streetwear with the release of a new capsule collection, further extending a collaboration that has steadily carved out its own niche between premium fashion and racing culture. Launching on May 22, the latest drop reinforces the ongoing relationship between Drake’s lifestyle label and the Formula 1 powerhouse, refining the visual language established in previous releases rather than radically reinventing it.

PUMA is expanding the intersection between sport, fashion, and cultural storytelling through a new collaboration with designer Salehe Bembury, unveiling a travel-focused collection created for the 11 national football teams the brand will outfit during this summer’s major international tournament.