Nike continues to implement its “Move to Zero” movement throughout various mediums as it teamed up with London-based creative agency Accept & Proceed to shape up a new recreational park featuring a basketball court and playground with the use of 20,000 upcycled sneakers in New Belgrade, Serbia.

Recently, the London football club Chelsea, presented in an original photo session its third kit, which is a tribute to the punk movement in England.

The Blues divided opinion with their fire-inspired home shirt but impressed fans with the ‘guava ice’ away shirt, and Chelsea have now gone bold with their alternate strip.

In 1991, Paris Tonkar arrived as a landmark publication, becoming the first book in France, and widely regarded as the first in Europe, to document graffiti as a serious cultural movement rather than a fleeting act of urban rebellion.

Collaborations between brands and artists have evolved far beyond simple licensing exercises, becoming one of the most effective strategies for shaping cultural relevance, refreshing visual identity, and expanding audience reach.